The BASys solution that Bridgestone introduced into its European retreading operations last year is now being implemented around the world. The global rollout of BASys begins in Latin America this month.
Bridgestone has announced its aim of bringing airless tyres to market by 2019, however don’t expect to find them in sizes suitable for your car. The commercialisation of the company’s Air Free Concept, which was first shown at the Tokyo Motor Show in 2013, will begin with a non-pneumatic bicycle tyre. Together with Bridgestone Cycle Co., Ltd, Bridgestone Corporation has developed what it calls a “next-generation bicycle tyre” as part of the Air Free project, and now plans to undertake feasibility studies ahead of a market launch.
General Motors recognised 118 of its best global suppliers during its 25th annual Supplier of the Year awards ceremony on 31 March in Orlando, Florida. Automotive suppliers from 15 countries received GM’s Supplier of the Year award for going above and beyond GM’s requirements, providing customers with the most innovative technologies and the industry’s highest-quality vehicles. More than half of the suppliers were repeat winners from 2015, including Bridgestone Corporation, who received an award for the second consecutive year and for the 15th occasion in total.
Earlier this month, Bridgestone’s Nico Thuy commented that the tyre maker was “aiming for great results with our new team partners” during the year’s FIM Endurance World Championship (EWC) series, and during the second round event this goal was realised with a second-place finish. On 16 April, some 75,000 spectators watched the YART Yamaha Official EWC Team finish the 24 Heures Motos Le Mans less than 20 seconds behind fellow Yamaha-backed team GMT 94. The two teams finished 12 laps ahead of the rest of the field.
Bandag is marking its 60th anniversary with the launch of a new global campaign that aims to “reinvigorate the retread category.” The retreading specialist, which has been a business of Bridgestone Americas and part of Bridgestone Corporation since 2007, is introducing its “Built for Better” platform to unite the Bandag brand globally and to position retreads as an “innovative, sustainable business solution for fleet customers of any size.”
Bridgestone is upbeat about its first race back in world championship motorcycle competition, after the YART Yamaha Official EWC Team on Bridgestone tyres topped preliminary testing at Le Mans on 28 and 29 March.
Bridgestone Corporation has refined its global corporate social responsibility (CSR) commitment. It says the new CSR commitment, titled ‘Our Way to Serve’, builds upon the company’s initial, 22 focus point CSR programme, which has been in place for a decade. The ‘Our Way to Serve’ programme is centred around three priority areas – Mobility, People and Environment.
First Stop has added a new outlet in Taunton, as automotive equipment supplier Hickleys joins the fast fit network. After growing to a total of 72 centres by the end of 2016, First Stop is continuing to evolve and expand via a new approach to recruitment. First Stop’s retail business consultant Ollie Turpie is targeting businesses not currently boasting a tyre retail arm. Hickleys, based in Castle Street, offers a broad range of automotive solutions, from diagnostic equipment right through to heating and air conditioning installations.
Bridgestone introduced its project to produce current- technology tyres for the Jaguar XJ220; a development it says has been craved by the classic car’s owners for some years. Four months, 17 specs and hundreds of laps later, the prototypes have been produced, evaluated, and tested, and the final tyre has been approved by Bridgestone engineers and XJ220 aficionado Justin Law, who participated in the project.
Even through raw material costs are on the rise and these are driving up tyre prices, eight of the ten tyre brands deemed most valuable by Brand Finance have seen their brand values rise during the past year.
The introduction of Euro VI vehicles has naturally led to evolution in the tyre sector. As one of the premium brands responsible for original equipment supply to large HGV manufacturers, such as Volvo, Mercedes, Man, Scania, and Renault, Bridgestone’s newest products have been developed to take Euro VI into account, made to withstand higher front axle loads of the more fuel efficient vehicles. “Our new highway, regional, and on/off specifications have been developed with a higher load index to support these new vehicle designs,” Bridgestone UK technical / field engineering manager - north region, Gary Powell explains.
Bridgestone’s Olympic partnership was officially ‘activated’ within the EMEA region at the Geneva Motor Show this week. Paolo Ferrari, chief executive officer and president of Bridgestone EMEA, announced the partnership’s extension throughout the region at a press conference that was also attended by Christophe Dubi, the International Olympic Committee’s executive director of Olympic Games.
Clarivate Analytics has selected Bridgestone Corporation as one of it 2016 Top 100 Global Innovators. This is the second consecutive year that Bridgestone has been selected.