Tag: Alliance Tire Group

Dedicated team focusing on expanding OE business at ATG

Wednesday 15th November 2017 | 0 Comments

Activity in the original equipment segment currently accounts for no more than 20 per cent of Alliance Tire Group’s business in Europe, however the company intends to change this. In order to place a greater emphasis on supply to OEMs, ATG has set up a dedicated original equipment team. The new OEM team is headed by Andreas Sarfert, who in April was named ATG’s head of business development OE Europe. ATG introduced Sarfert and the team during the Agritechnica show this week.

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New ATG website

New ATG website

Monday 14th August 2017 | 0 Comments

An all-new Alliance Tire Group website has gone live. The www.atgtire.com site has a new look and functionalities, and the Yokohama Rubber-owned tyre maker states that it “provides visitors with a better and more interactive way to discover the full range of Alliance and Galaxy products.” Geo-specific homepages within the site cater to the different regions where Alliance Tire Group operates, and content and brochures are available in a total of eight languages – English, German, French, Spanish, Italian, Dutch, Polish and Russian.

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Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch

Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch

Monday 24th July 2017 | 0 Comments

In addition to its current shirt sponsorship with Chelsea Football Club, Yokohama Rubber has gained jersey sleeve sponsorship for the 2017-18 season. In addition to the Yokohama Tyres logo prominently featured across the chest of the Chelsea FC jersey these past two seasons, the new jerseys worn by players during Premier League, FA Cup and Carabao Cup matches will feature the logo of the company’s recently-acquired Alliance Tyres brand on the jersey’s left sleeve. The new jersey made its debut at Chelsea’s pre-season match with Arsenal at the ‘Bird’s Nest’ in Beijing, China on 22 July.

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Nitian Mantri to replace Yogesh Mahansaria as CEO of ATG

Tuesday 28th February 2017 | 0 Comments

Yogesh Mahansaria is to step down as chief executive officer of the company he founded. Alliance Tire Group (ATG) has announced the appointment of Nitian Mantri as chief executive officer – designate, and states that he will “be taking over the reins” from Mahansaria over the coming few months.

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ATG introduces Galaxy Hulk SDS

ATG introduces Galaxy Hulk SDS

Friday 10th February 2017 | 0 Comments

Alliance Tire Group (ATG) has introduced a new skid steer tyre, the Galaxy Hulk Deep-Tread SDS. The Hulk SDS is the latest addition to the Galaxy severe duty solid (SDS) line, which also contains solid versions of such popular tread patterns as the company’s Beefy Baby and Yardmaster tyres.

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SIMA debut for Alliance VF flotation tyre

Tuesday 31st January 2017 | 0 Comments

The Alliance Tire Group (ATG) claims a world first with the launch of its Alliance 389 VF, a flotation tyre featuring VF, or very high flexion, technology. The off-road tyre specialist states that the 389 VF is the first product to bring together the reduced soil pressure offered by flotation tyres and the superior load carrying/tyre pressure combination of a VF design.

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Yokohama Rubber names new president, ATG chairman

Yokohama Rubber names new president, ATG chairman

Tuesday 31st January 2017 | 0 Comments

A reshuffling of senior management at Yokohama Rubber Co. Ltd. and its Alliance Tire Group (ATG) subsidiary will occur at the end of March. Hikomitsu Noji, who has served as the company’s president since 1 October 2016, has been appointed chairman of ATG. He begins in this role on 30 March 2017, taking over from Toru Kobayashi, who has held the position of chairman of the Yokohama Rubber Co. Ltd. subsidiary since its acquisition on 1 July 2016. Upon handing his Alliance Tire Group responsibilities over to Noji, Kobayashi will become an advisor to Yokohama Rubber.

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ATG’s Constellation truck tyre brand not coming to Europe, for now

ATG’s Constellation truck tyre brand not coming to Europe, for now

Monday 16th January 2017 | 0 Comments

Shortly after its acquisition by Yogesh Mahansaria and private equity company Warburg Pincus in 2007, the Alliance Tire Group (ATG) exited the car and truck tyre market and began building up a strong reputation as an off-road tyre specialist. A decade later and the company is revisiting one of these former businesses; this year, the Yokohama Rubber subsidiary is releasing a new brand of truck tyre. ATG is currently restricting availability of its new Constellation range to the US market, however it hasn’t ruled out introducing it into other regions at a later date.

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Yokohama acquiring Japanese industrial tyre manufacturer

Friday 6th January 2017 | 0 Comments

Last year’s acquisition of Alliance Tire Group by Yokohama Rubber has now been followed up by the purchase of a further off-road tyre specialist. An agreement was reached today on Yokohama Rubber’s planned acquisition of Aichi Tire Industry Co., Ltd. Shareholders of the Japanese industrial tyre manufacturer have consented to Yokohama Rubber’s purchase of all shares for an undisclosed sum, and Yokohama plans to complete the acquisition by March 2017. After this date, Aichi Tire will be a wholly-owned subsidiary of Yokohama Rubber.

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Best of both worlds – ATG retains its independence while benefitting from Yokohama’s R&D capabilities

Best of both worlds – ATG retains its independence while benefitting from Yokohama’s R&D capabilities

Friday 18th November 2016 | 0 Comments

If it’s not broken, don’t try and fix it. Yokohama Rubber Company took this idiom to heart following its acquisition of the Alliance Tire Group (ATG) in July, and for good reason it seems. Speaking with media for the first time since the deal’s closure, ATG’s head of marketing for Europe, Ole Baek, noted in October that Yokohama Rubber is more than happy to keep things the way they are for the time being.

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Reorganisation at ATG – Noronha to lead APAC, MEA businesses

Reorganisation at ATG – Noronha to lead APAC, MEA businesses

Wednesday 19th October 2016 | 0 Comments

As part of the organisational changes at Alliance Tire Group (ATG) following its acquisition by the Yokohama Rubber Corporation, Angelo Noronha, who is currently chief of aftermarket sales for Europe, will become president of the ATG’s APAC and MEA regional businesses. He takes on responsibility for markets in Asia, Oceania, India, the Middle East and Africa as of 1 January 2017.

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Alliance wins Caterpillar supplier award

Thursday 5th May 2016 | 0 Comments

The Building Construction Products Division of Caterpillar, Inc., has presented Alliance Tire Group (ATG) with a fourth-quarter 2015 Business Continuity Planning award in recognition of the company’s “perfect performance” in supplying Galaxy Beefy Baby tyres to Cat’s Sanford, North Carolina, plant.

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Yokohama Rubber acquiring Alliance Tire Group

Tuesday 29th March 2016 | 0 Comments

On 25 March, the Yokohama Rubber Co. Ltd. announced it has reached an agreement with global investment firm KKR and three other parties to purchase all shares in Alliance Tire Group (ATG) for an agreed equity value of US$1,179 million. The transaction is expected to be finalised on 1 July 2016, after the completion of all necessary closing procedures, including regulatory approvals.

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Yokohama denies Alliance (ATG) acquisition rumours

Tuesday 8th March 2016 | 0 Comments

Yokohama has denied press reports that it is aiming to buy a majority of Alliance Tire Group (ATG). Acquisition talk had suggested private equity firm Kohlberg Kravis Roberts (KKR) was in talks to sell what would amount to a majority shareholding of its stake in ATG (which is currently 90 per cent) to Yokohama.

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Alliance to show latest products at FIMA

Wednesday 13th January 2016 | 0 Comments

ATG (Alliance Tire Group), which produces OTR tyres under the Alliance brand, has announced plans to present “numerous tyre innovations at the 2016 FIMA in Saragossa. The new Agristar XL Super Volume Series, specifically developed for high horse power tractors, combines, harvesters, big wagons, spreaders and sprayers, is just one.

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