Loyalty trumps low cost in Kwik-Fit survey

A survey commissioned by the UK’s largest fast-fitter suggests the country’s motorists are more likely to return to a garage they trust than to shop around for a lower-priced deal. Kwik-Fit’s survey also suggests that only one in five views convenience as the most influential factor in selecting the garage they want to maintain their car. Over three quarters (78 per cent) of those asked will stay with one garage where possible, and one in three (30 per cent) said they wouldn’t switch at any price. The survey was conducted by ICM Research amongst a nationally representative sample of 2001 UK adults. .. To read the FULL article, please login or register below.