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Continental scores best online sentiment in 2015 online branding survey

Continental scores best online sentiment in 2015 online branding survey

Tuesday 15th September 2015 | 0 Comments

Our 2015 online branding study, which measures the online branding of leading tyre firms in partnership with NetNames, has a new winner. After years of Michelin dominance across both the “prominence” and “sentiment” metrics NetNames measures, Continental has surged to victory in the sentiment part of the 2015 survey, overtaking Michelin for the lead and just a whisker behind in terms of prominence.

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Pirelli emissions control JV dissolved

Wednesday 13th November 2013 | 0 Comments

The joint venture agreement Pirelli subsidiary Pirelli & C. Ambiente SpA signed with Clean Diesel Technologies, Inc. (CDTi) in February has been dissolved. Eco Emission Enterprise Srl (E-Cube) was established to market and sell emissions control products for both petrol and diesel applications in Europe and the CIS countries, however the operation hasn’t performed according to expectations.

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Federal signs Russia, Taiwan Manchester United sponsorship

Thursday 29th August 2013 | 12,345 Comments

Taiwan’s Federal Tyre has become the latest tyre manufacturer to sign a sponsorship agreement with Manchester United FC. The three-year agreement, making Federal United’s Official Tyre Partner in Russia and Taiwan was launched at the Interauto Show in Moscow, led by Federal CEO, Jamie Ma.

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