Our 2015 online branding study, which measures the online branding of leading tyre firms in partnership with NetNames, has a new winner. After years of Michelin dominance across both the “prominence” and “sentiment” metrics NetNames measures, Continental has surged to victory in the sentiment part of the 2015 survey, overtaking Michelin for the lead and just a whisker behind in terms of prominence.
The joint venture agreement Pirelli subsidiary Pirelli & C. Ambiente SpA signed with Clean Diesel Technologies, Inc. (CDTi) in February has been dissolved. Eco Emission Enterprise Srl (E-Cube) was established to market and sell emissions control products for both petrol and diesel applications in Europe and the CIS countries, however the operation hasn’t performed according to expectations.
Taiwan’s Federal Tyre has become the latest tyre manufacturer to sign a sponsorship agreement with Manchester United FC. The three-year agreement, making Federal United’s Official Tyre Partner in Russia and Taiwan was launched at the Interauto Show in Moscow, led by Federal CEO, Jamie Ma.