Michelin once again dominated the results of this online branding report, but what about the up-and-coming brands?

Michelin has topped Tyres & Accessories’ exclusive online brand prominence rankings for the sixth consecutive year, totting up a record high score as it went. In our second online brand equity measurement – sentiment – compiled in association with the artificial intelligence experts at Cambridge-based Envisional, Michelin won-out for the third year on the trot, demonstrating the firms continuing dominance in this field too. The Envisional analysis into online appearances or “mentions” of 17 major tyre brands, followed identical studies (looking at 12 of these brands) carried out in September 2005, August 2006, July 2007, October 2008 and September 2009. The major difference this time round is that the 2010 report also includes five up-and-coming brands produced in the Far East and while the data shows that they have a way to go before they will be giving their premium competitors a run for their money, certainly as far as online marketing is concerned... Please login below.

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