Research carried out throughout most of 2009 by Encircle Marketing reveals that independent dealers sold a pair (front and rear) of motorcycle tyres at an average of up to £32 cheaper than other channels. Additionally regional independent dealers kept prices relatively flat throughout the year, hovering between £213.77 and £216.35, while local independents and national fast fitters increased prices on average each quarter. Dealers meanwhile were the most expensive in each quarter. The data was collected using 8,492 mystery calls between January and November 2009, during which 25,794 prices were collated across eight key tyre brands – Avon, Bridgestone, Continental, Dunlop, Maxxis, Metzeler, Michelin and Pirelli. .. Please login below.

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