Halfords Aims to Add 200 Nationwide Branches, Double EBIT

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18/02/2010 17:28:00

Halfords’ Redditch headquarters and distribution centre

With 224 branches already and another 200 on the way following Halfords’ acquisition of the business, Nationwide Autocentres is on the brink of truly becoming a nationwide operation. And while the company’s core business is MOT and servicing rather than just tyres, the scale of the new business alone is likely to have some degree of impact on national tyre sales. Nationwide currently reports that it serves 500,000 customers each year. These are a mixture of fleet (25 per cent of revenues) and private (75 per cent). The company’s strategy is to differentiate itself within its market by being the only national operator to provide dealership quality service at lower prices. And this customer proposition is supported by a strong website. With companies like Kwik-Fit increasingly offering a wider range of services and companies like Nationwide increasing their interest in tyres, the gap between the traditional tyre specialist and autocentre is narrowing... To read the FULL article, please login or register below.

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