Kumho showed off its etchings at the Frankfurt show and was awarded for its efforts

The laser etching process that Kumho showed off at last September’s Frankfurt Motor Show has landed the South Korean manufacturer an iF Product Design Award. The accolade from Germany’s International Forum Design, first introduced in 1954, is awarded upon the merits of a product’s design, technology, degree of innovation and brand value potential. A total of 2,486 entries from 1,081 companies in 39 countries were submitted for the latest round of awards. The awards are divided into 16 categories, and Kumho’s victory in the 2010 awards took place in the ‘Advanced Studies’ category... Please login below.

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