The use of a white ball may, in hindsight, not have been the best choice for snow soccer

Nokian Tyres’ dedication to grip in the snow goes beyond its tyre products, as was witnessed at the Nokian Tyres Snow Soccer World Championships in Finland on 6 – 7 February 2010. The sporting event, which Nokian describes as “very crazy, but so cheerful”, involves 1,000 players and 70 teams competing on a playing surface covered by 50 centimetres of snow. This new snow sport, adds the Finnish tyre maker, is extreme fun: exhausting, difficult and adventurous, and the players with the most grip and skill will prove to be the winners... To read the FULL article, please login or register below.

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