This year the Dunlop name is being seen by more than 40% more race viewers

Good news for the title sponsor and other supporters – official figures show the number of viewers tuning into watch the Dunlop MSA British Touring Car Championship – the BTCC to its friends – has grown an average of 43 per cent this year. The British Audience Research Board gained this statistic from an analysis of viewer activity during the first seven rounds of the current season versus the first seven rounds of 2010; this latest figure shows a growing interest in the ITV coverage – after the first three rounds the year-on-year increase was only 36 per cent... Please login below.

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