Bridgestone Europe chairman, CEO and president Toru Tsuda unveiling the Ecopia EP150 in 2009

Bridgestone’s Ecopia EP150 eco-friendly tyre, unveiled at the International Motor Show in Frankfurt, Germany just under a year ago, has finally been launched in the European market. The tyre will be introduced as an integrated replacement and original equipment product, targeting compact and mid-sized passenger cars with 14 to 16-inch rim sizes in 55 to 65 series. At present seven 14 and 15-inch sizes have been released, with a further one 15-inch and two 16-inch fitments scheduled to be launched in January 2011... Please login below.

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