This winter has brought the severest conditions experienced for some years, and this has been bad news for many UK motorists – but good news for Goodyear. The tyre maker reports its use of the snow and ice as a springboard to educate motorists on the importance of road and tyre safety. While gaining media interest in tyres is usually a challenge, Goodyear says that, with driving and safety at the top of the agenda, it has been provided with a “good opportunity”... Please login below.

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