Pirelli motorcycle had a "very impressive" 2009 according to Cunningham

Pirelli’s motorcycle tyres had a better 2009 in terms of proportional brand recommendations for the Total Market than had been previously reported by Encircle Marketing. Encircle market analyst Jason Cunningham got in touch with Tyrepress.com to correct an error, which saw Pirelli ranked lowest for the percentage change in brand recommendations in the second half of 2009 compared to the first half. In fact, the data provided showed the brands ranked in inverse order to what had been shown by Encircle’s research. “I apologise for the error [on the slide entitled ‘% pt change overtime in Total Market brand recommendations’],” Cunningham said. “Pirelli’s performance in particular in 2009 was very impressive.” The slide also showed Continental and Maxxis losing ground in Total Market brand recommendations, when in fact they had made significant progress in 2009... Please login below.

To read the FULL article, please login below.