An individual company has no say over the economy, nor can it order the weather conditions that best suit its requirements. But it can adapt to these variables, and prosper. Although the past year was a challenging one for tyre wholesalers in Europe, Netherlands-based wholesaler Van den Ban Autobanden B.V. has continued to invest time and resources in projects that will help it move forward in the current environment. Commercial manager Cyril Versteeg and Leonie de Wit of the marketing department recently shared details of these developments with Tyres & Accessories.
NR Evans, one of the UK’s largest temperature controlled distribution fleets, has renewed its tyre service agreement with Bridgestone. The tyre supplier said that its Total Tyre Care package played a critical role in the company’s success during a competitive tendering process.
New and returning drivers in what is described as being one of the world’s most cost-effective single seat motorsport categories are heading to Silverstone this weekend for the opening rounds of the 2014 BRDC Formula 4 Championship. As was the case during last year’s inaugural season, the control tyre for 2014 will be provided by Yokohama.
Kraiburg Austria reports that it will be both celebrating five decades of history as well as present its latest products when it appears at the 2014 Reifen exhibition in Essen, Germany. Situated in the company’s now familiar location in the Galeria, Kraiburg will be showing a new and slightly larger stand.
Sovereign Rotating Machines has launched a new supplement for its range of WPS branded Wiper Motors. Previously seen as a ‘dealer only’ product, wiper motors represent a significant opportunity in the automotive aftermarket and there are just seven part numbers required to cover more than 70 percent of the UK vehicle parc.
Continental has created a global marketing department for its commercial vehicle tyre business and appointed Michael Neuheisel to head it up. In his new role as director global marketing, Neuheisel reports directly to Commercial Vehicle Tires business unit head Dr. Andreas Esser. Neuheisel will coordinate marketing activities for the different regions and segments within the business unit. Continental says this new marketing structure will further strengthen its strategic focus on the truck and bus fleet business.
Motor Wheel Service Distribution’s (MWSD) commercial vehicle wheel safety campaign has been successfully incorporated in the new European Union (EU) Roadworthiness Package, which will become law in May 2014. The new law, adopted by both the European Parliament and European Council, states: “compatibility between parts and components, such as between wheels and wheel hubs, should be treated as a critical safety item and should be checked during roadworthiness testing.”