Off-road tyre specialist BKT reports that the new advertising campaign it launched at the SIMA agricultural show in Paris has “taken off with great momentum.” The campaign centres on the slogan “We Experience – being part of your field”; BKT says the slogan emphasises the “solid bond between the company and the end user.” This message is supported by graphic that highlight a tyre which is entirely immersed in its environment –symbolising the “total integration within the tyre’s field of application.”
Cenex – the UK’s first Centre of Excellence for low carbon technologies – has announced the publication of the ‘Low Carbon Vehicle Public Procurement Programme (LCVPPP) Reports'.
The two-wheel segment is a growth area for India’s Ceat Ltd; the tyre maker reports that its share of the two-wheeler tyre market grew from eight per cent in the 2012 financial year to 14 per cent two years later. The company is now targeting the country’s scooter market with a new tyre range.
Prior to the start of yesterday’s Malaysian Grand Prix, Pirelli motorsport director Paul Hembery expected teams to make three tyre change stops during the race. Four-time world champion Sebastian Vettel opted to stop only twice, and this may well have been the decisive factor in his 8.57 second victory over Lewis Hamilton. The Malaysian GP victory was the first win for Vettel and Ferrari since 2013, and this fourth victory in Malaysia – the 40th of his career – means that Vettel is now the most successful driver in the history of the Malaysian Grand Prix.
Innovative practices aren’t only found amongst the big players in the retreading industry. One small Dutch firm has invested in a better way of keeping tabs on the tyres it retreads, and aims to extend this to the fleets it works with. In February, Tyres & Accessories spoke with Hans Jörg from Lopik-based retreader Roline, and learnt how a technology of interest to top level motorsport is being used in retreaded bus and truck tyres.
A concept tyre produced by Sumitomo Rubber Industries offers a glimpse into how future drivers of plug-in hybrid electric vehicles, or PHEVs, may be able to enjoy both sporty handling and efficiency. The Falken concept tyre features different tread areas in order to address the conflict between rolling resistance (and its influence on range) and the need to offer the sharp, sporty dynamics that sports SUV drivers expect.
Following confirmation that ChemChina is set to buy Pirelli, the Italian manufacturer’s CEO, Marco Tronchetti Provera, has sought to re-assure employees that “the agreement with the Chinese will have no impact on employment”. Specifically this means R&D will remain in Italy, for example. For his part, Tronchetti was characteristically upbeat about the deal: “The opportunity with a partner like ChemChina is for the company to become bigger and to have a more effective penetration of the Asian market.”