Shortly after the news that Nexen Tire is embarking on a football marketing campaign across a number of English premier league stadia, the Korean-based tyre manufacturer announced that it is making an active push into the European market through a global brand marketing programme with European football clubs as well.
Vintage is taking its usual large plot at the Beaulieu Autojumble over the weekend of the 6 and 7 of September. According to company representatives, Vintage will be offering deals on its range of tyres for cars and motorcycles, as well as giveaways for our customers.
Nexe Tire’s N'blue eco tyre has won the US Green Good Design Award 2014. The awards are organized by the Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Center for Architecture, Art, Design and Urban Studies. It selects award winners in the categories of environmentally friendly products, people, organizations and architects, with the N'blue eco being named the winner in the product category at this year’s Green Good Design Awards. Their intention is promote “excellent environmentally friendly design”.
Following a three-week break the 2014 Formula One season will resume at the fan-favourite Spa-Francorchamps circuit. Pirelli will supply its P Zero White medium and P Zero Yellow soft tyres, a softer choice compared to last year – the exclusive tyre supplier says this allocation is designed to promote different strategies on what is, at 7km, the longest lap of the year.
Responding to calls for a sturdy, heavy duty baling presses to handle the increased demand tyre baling, Easi Recycling has upgraded its range to include the higher output W8500H baler. Processing 400/500 tyres per hour, with an 85 ton pressing force and increased support pressing plate, the W8500H has been purposefully designed and manufactured for the tough material waste management of vehicle tyres.
GT Radial will be displaying 18 tyres at IAA Hannover 2014, of which 11 make their show debut including the recently launched GSW226 winter steer axle and GTL925 low platform trailer pattern tyres. The GSW226 is the brand’s first specific ‘winter’ marked tyre, and carries the three peak mountain snow flake (3PMSF) symbol denoting all season capabilities and exceptional performance in severe winter conditions including snowy, icy and wet roads.
Crispin Turner, previously marketing communications manager at JCB, has joined Goodyear Dunlop UK & Ireland as commercial product marketing manager. Turner, who previously oversaw for the marketing of products in North, South and Central America at JCB, as well as looking after two products globally, joins Goodyear Dunlop to lead its marketing activities across the commercial vehicle business, reporting into UK and Ireland commercial director, Marc Preedy. Adam Stanton who was previously Commercial Product Marketing Manager is taking up a new post as Commercial Product Marketing Manager for EMEA. In this role he will focus specifically on Retread and OTR products reporting into Davide Califano, marketing manager EMEA.
The Government has announced plans to raise the speed limit for lorries on single carriageway roads to 50 mph and the move has generated diametrically opposed views. On the pro side, Transport minister Claire Perry says that the move is part of a package of measures to cut congestion, reduce dangerous overtaking and help get the country moving. Brake, the road safety charity, has expressed serious concerns about the proposed limit increase and the announcement comes as a survey by Brake and Digby Brown solicitors reveals the extent of risky driving on country roads.