Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester United's value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.
WheelRight, the firm which has been recently promoting an award-winning off-vehicle pressure monitoring system, has confirmed its membership to the Low Carbon Vehicle Partnership (LowCVP). Set up 11 years ago, the LowCVP operates to move the UK to low carbon vehicles and fuels, and works with its 200 members to promote low carbon opportunities, research in the field and accelerate the take up of lower carbon choices.
The Yokohama Rubber Co., Ltd., has signalled its involvement in Moscow International Automobile Salon 2014, to be held in Moscow, Russia from 27 August 7 September. The Yokohama exhibit will feature the company’s the global flagship tyre brand “Advan” and the winter tyre brand “iceGuard”, as it promotes the “high-performance Yokohama” image.
Following a three-week break the 2014 Formula One season will resume at the fan-favourite Spa-Francorchamps circuit. Pirelli will supply its P Zero White medium and P Zero Yellow soft tyres, a softer choice compared to last year – the exclusive tyre supplier says this allocation is designed to promote different strategies on what is, at 7km, the longest lap of the year.
Proposals by the ESA-led ‘WISH’ group have been branded counter-intuitive and arrogant by Britain’s Tyre Recovery Association (TRA) whose members handle more than three quarters of the country’s end-of-life tyre arisings. Commenting further on the proposals, TRA secretary general Peter Taylor OBE called the impression given by WISH that its consultation document was the result of wide ranging consultation to be wholly disingenuous.
Toyo’s Open Country W/T tyre is Audi’s choice as OEM fitment on its flagship Q7 model, a fact that Toyo says proves its quality. The Japanese manufacturer designed the model as a highway winter tyre for SUVs, but says its compound and tread design also make it a capable all-rounder suitable for UK driving conditions during most of the year.
Continental has named Peter Wagner managing director of Continental Aftermarket GmbH, the Interior division business that specialises in products for the independent aftermarket. Wagner, previously sales manager within the business, began in this role on 1 July. He succeeds Helmut Ernst, who left Continental to take up a position at ZF Services.
The Government has announced plans to raise the speed limit for lorries on single carriageway roads to 50 mph and the move has generated diametrically opposed views. On the pro side, Transport minister Claire Perry says that the move is part of a package of measures to cut congestion, reduce dangerous overtaking and help get the country moving. Brake, the road safety charity, has expressed serious concerns about the proposed limit increase and the announcement comes as a survey by Brake and Digby Brown solicitors reveals the extent of risky driving on country roads.