NTDA conference opens with launch of manifesto for change

Thursday 12th October 2017 | 0 Comments

 
Foxy Lady Drivers Club managing director, Steph Savill revealed some interesting details in a session entitled: “Why don't women drivers enjoy visiting garages?”
Foxy Lady Drivers Club managing director, Steph Savill revealed some interesting details in a session entitled: “Why don't women drivers enjoy visiting garages?”

The 2017 NTDA conference kicked off this morning, with around 200 tyre executives gathering in Milton Keynes for sessions on subjects covering people, technology and looking after business. The initial headline was the publication of the association’s “manifesto for change”. This 44-page document details the association’s plans for making significant change in the market.

In order to achieve this goal, the manifesto outlines six key points: to implement a pragmatic plan to eradicate illegal and dangerous part-worn tyres; to promote and increase tyre technician skills and improve qualifications; to support the Trailblazer group and new apprenticeships in the sector; to make the tyre industry more attractive to new talent; to educate the motorist about tyre safety via the NTDA membership network; to raise confidence levels in the industry.

At the same time, the NTDA revealed some interesting statistics revealed by the consumer survey and consultation which led to the manifesto’s compilation. Many of these key facts relate to the part worn and online tyre markets and in one case cross over both areas. To be specific, 14 per cent of consumers reported that they have bought tyres online. However, only 10 per cent would do so again! Interestingly, 80 per cent of motorists would rather buy tyres face to face.

And there significant differences between the sexes too: one in five men have purchased tyres online compared with 1 in 10 women. 36 per cent of men chose their tyres based on retailer advice, compared with 45 per cent of men.

Tags: , , ,

Category: UK News

Leave a Reply