Laufenn: Significant US sales growth expected this year

Amongst the first markets to receive Hankook Tire’s Laufenn brand was the United States, the location for the range’s introduction in November 2014. Since then, the brand has enjoyed continued growth, and Hankook Tire anticipates a 143 per cent year-on-year increase in Laufenn tyre sales in the US this year.

“Hankook Tire is committed to meeting the diverse needs of drivers by delivering superior technology and driving experiences for our customers,” said Ho Sung Suh, senior vice-president of Hankook Tire America Corp. “The Laufenn brand has continuously combined value with solid fundamentals, outstanding performance and style, and has delivered solid growth throughout the years since its launch in 2014, in a highly competitive tyre market.”

Laufenn arrived in Europe in 2016, and the brand is now sold in 75 countries around the world. Hankook Tire’s global market plans for Laufenn this year “the expansion of operating standards, focusing on high inch tyres.”