Accessibility and affordability driving 4×4 market – Maxxis

Friday 22nd September 2017 | 0 Comments

 
Accessibility and affordability driving 4×4 market – Maxxis
Accessibility and affordability driving 4×4 market – Maxxis
Global tyre brand and Cheng Shin Rubber wholly owned subsidiary, Maxxis has created a portfolio that is particularly strong in the 4x4 tyre market, with an emphasis on the more extreme off-road conditions an important part of its marketing strategy. The accessibility of the 4x4 and SUV car market to more budget conscious motorists has increased with lower priced vehicles entering the booming market. As such, Maxxis is positioned as a lower cost alternative to the traditional premium brands, though also offering global brand recognition through its activities in extreme sports.

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Category: Product News, UK News