Avon Tyres becomes official Derby County shirt sponsor

Friday 7th July 2017 | 0 Comments

 
Derby County chief operating officer John Vicars and Cooper Tire’s Luis Ceneviz show off the new shirt design
Derby County chief operating officer John Vicars and Cooper Tire’s Luis Ceneviz show off the new shirt design

Derby County Football Club announced today that Avon Tyres has become the Rams’ official shirt sponsor for the upcoming 2017-18 Sky Bet Championship season. As part of a multi-year agreement, the Avon Tyres logo will take pride of place on the front of all of Derby’s first-team kits for the forthcoming campaign.

In addition to becoming Derby’s new official shirt sponsor, Avon will also run events and competitions for supporters throughout the season, as well as advertising the brand across Pride Park Stadium. Avon Tyres has enjoyed a close working relationship with Derby County over the last two seasons and was the official secondary shirt sponsor during the 2016-17 season, with the Avon logo appearing on the back of the Rams’ shirts and shorts.

“We’re delighted that Avon Tyres is our new main shirt sponsor for this season,” says Derby County’s director of partnerships, Ashley Peden. “Everyone is aware that they were the back of shirt and shorts sponsor last season, so we’re thrilled that they are making the step up for the current campaign.

“Given the reach and stature of our club, we feel that we can offer brands a great deal of exposure through multiple media platforms, nationally and internationally, which was a key objective for Avon Tyres when agreeing this partnership,” Peden adds. “Both Derby County and Avon Tyres are well-established and long-serving brands in this country, sharing a great deal of synergy, and we’re looking forward to delivering a positive partnership moving forward.”

Luis Ceneviz, managing director – Europe Tire Operations & managing director – Latin America Tire Operations for Avon Tyres’ parent company, Cooper Tire & Rubber, comments: “We believe this is a fantastic platform for us to promote our brand in the number one sport in the country. Avon Tyres and Derby County have a great deal of heritage in the UK, making it a fitting partnership. Having the Avon Tyres logo on the front of Derby County’s shirts provides a great deal of potential for us, showcasing our brand to new potential customers.

“The kind of exposure that Derby County can provide for us, with fantastic supporters and television coverage, is fundamental for our brand,” Ceneviz continues. “We were the back of shirt and shorts sponsor last season, so this is an upgrade you could say for us, and we’ve really enjoyed working with the club. We are looking forward to the future and Derby County pushing for a place in the Premier League.”

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Category: Company News, UK News