Headway Tyres Europe will be present at Autopromotec 2017

Headway Tyres Europe will display its Horizon and Headway tyres at Autopromotec in Bologna, Italy (24-28 May), describing the show as “one of the most important automotive exhibitions in Europe”.

In the 27th edition of the show, Headway will feature its new Horizon HU901 asymmetric tyre. The tyre is designed to improve water drainage and increase adhesion to the road, providing better performance in safety and driving. The central main rib increases stability when driving in a straight line, making a significant improvement of the vehicle’s starting speed. The Horizon HU901 will be displayed at the E20 stand in the Hall 15.

The company says the exhibition provides an excellent opportunity for its Headway and Horizon brands, and is seeking feedback from dealers and clients. Thijs J de Boer, CEO of Headway Tyres Europe, states: “We are really excited to present our newest tyre at Autopromotec. It is a great opportunity for us to show the new Horizon HU901 tyre in such a renowned event and get to exchange views about the European automotive market with other professionals and experts of the industry.”

Headway hopes its participation in Autopromotec will also increase the company’s visibility in Europe. The company has offices in Italy, Germany, France, and Spain, putting it in an improved position to sell and distribute its products around Europe.

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