Chelsea title run boosts Yokohama brand

Friday 12th May 2017 | 0 Comments

Chelsea title run boosts Yokohama brand
Chelsea title run boosts Yokohama brand

Chelsea could wrap up the Premier League title this evening with a win at West Bromwich Albion, and the club’s excellent season has helped boost shirt sponsor Yokohama’s global brand recognition. The tyre manufacturer states that it is benefitting from record levels of brand exposure thanks to the concentrated attention on the club. Chelsea has also reached the FA Cup final, taking place on Saturday 27 May at Wembley Stadium, giving Antonio Conte’s team even more live television coverage in the UK and around the world.

As the official shirt partner of Chelsea since 2015, Yokohama states that its name is being seen by many more drivers thanks to the success of the west London team. This, it adds, is helping to create further awareness and re-enforcing Yokohama’s premium brand values.

Chelsea has appeared live on UK television broadcasts on 30 occasions already this season including Sky Sports, BT Sport and BBC channels, and with the final three games to go in the Premier League, are scheduled to make another two live televised appearances, taking their potential UK television audience to well over 20 million people. These figures increase further when terrestrial TV coverage is factored in.

This will be further boosted by May’s FA Cup final when Chelsea will face London rivals Arsenal in a match that will be watched by an estimated UK television audience of over seven million.

Speaking on the title run in, Yokohama HPT managing director David Seward comments: “Yokohama is extremely proud to be the shirt sponsor of Chelsea FC, whose consistently high performance on the pitch throughout this season has put Chelsea FC at the top of the Premier League and shone the spotlight on Yokohama. We are now looking forward to enjoying the final three games of the season.”

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Category: Company News, UK News