Exclusively online & direct from manufacturer: European launch for Apollo TBR tyre range

Tuesday 25th April 2017 | 0 Comments

 
The Apollo EnduRace RA is an all-axle fitment suited to regional and distribution transport
The Apollo EnduRace RA is an all-axle fitment suited to regional and distribution transport

Apollo Tyres has thrown its hat into the European truck and bus radial ring and introduced a complete range for our regions. Furthermore, the company is only distributing these products online, through its own ApolloTyresDirect.com portal. The company is the first, and so far, only tyre manufacturer to use the direct online approach to market here, and it says pricing on the site is completely transparent and free from hidden costs or complicated deals.

“Quality, reliability and performance are central to Apollo Tyres’ philosophy. The company benchmarks against the best in the market and, often, outperforms them,” says chief retail and marketing officer, Marco Paracciani. “However, for the European TBR market, we felt that a strong product offering was not enough as we saw an opportunity to innovate in the go-to-market approach.”

According to Apollo Tyres, customers – whether dealers, large or small fleets, or owner-operators – can choose the service they prefer, and only pay for what they need. Paracciani explains: “Thanks to our cutting-edge business model, we can offer performance tyres at cost-effective prices. Indeed, our value proposition is nicely summed up by ‘Performance Tyres. Your Price. Your Way.’”

“This launch today is the culmination of our five-year testing and development programme for the Apollo brand of truck-bus radials in the UK and Europe,” says Benoit Rivallant, Apollo Tyres’ group head of global product management for Commercial Vehicles. “The new range was designed for Europe and extensively tested over 250 million kilometres across six European countries, in a wide range of applications, by around 50 fleets and driver partners.

When purchasing tyres through ApolloTyresDirect.com, customers create a personalised price based on order volume, delivery slot and payment method

When purchasing tyres through ApolloTyresDirect.com, customers create a personalised price based on order volume, delivery slot and payment method

“Streamlining the process was paramount to the success of this project,” continues Rivallant. “We are finding new ways to provide premium tyres how and when our customers need them, whether directly to the end user or providing new service opportunities for dealers. And of course, even though we are completely online, our customer service teams are always available to help customers, wherever they may be.”

Apollo says its strategy is centred around providing the best deal for users: direct from the manufacturer, online, with transparent pan-European pricing, and leaving out anything the customer does not need or wish to pay for. The company believes this approach ensures that the tyres are cost-effective to produce, stock and deliver, enabling savings to be passed on to end consumers.

When purchasing tyres through ApolloTyresDirect.com, customers create a personalised price based on order volume, delivery slot and payment method. Criteria such as large orders, advanced planning for orders or delivery, payment in advance or on credit, and even collection from the warehouse in Hamburg, Germany, all enable further reductions in the cost-per-tyre. “And buying directly from the manufacturer means that once an order is accepted, it is guaranteed to be fulfilled,” the tyre maker adds.

The online concept for Apollo’s European TBR range is being piloted in the UK, Ireland, Belgium and the Netherlands, with Germany and other countries soon to follow. However, countries currently outside the scope of delivery can take advantage of the pricing offered at ApolloTyresDirect.com by arranging collection from Apollo’s Hamburg warehouse.

To find out more about Apollo Tyres’ new TBR range, and the new online platform, visit stand C80, Hall 3, at the Commercial Vehicle Show.        sg

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Category: Company News, Product News