Duraturn UK, the local branch of Chinese petrochemical giant Yanchang Petroleum’s Yanchang Rubber tyre manufacturing operation, has established a local sales team. After a recruitment process that ran through the course of 2016, Duraturn UK has appointed a team of sales, sales support and administration staff dedicated to the development of the tyre brands presence in the UK market.
The new sales team is led by James Steventon, a former head of fleet sales at Cooper Tire. In addition there are three more sales personnel and a sales administrator. The staff operate with a roving remit that allows them to meet with customers around the country.
With the establishment of UK registered office in London already underway, the next step is to support the development of the sale team as well as the brand in general via investment in customer-facing brand marketing. Further announcements to this end are expected later in 2017.
Duraturn has been renewing its focus on the UK tyre market since at least 2015, when the company established the Duraturn UK legal entity. The brand’s Chinese Yanchang Rubber tyre manufacturing operation was established in 2008.