20 commercial tyres will announce the entrance of Giti onto European markets
Giti Tire will unveil the first phase of its Giti branded truck and bus portfolio at the CV Show 2017. In total 20 patterns will make their European debut. The introduction of the Giti brand to European commercial vehicle markets was announced at Reifen 2016 last May. The manufacturer will present the products between 25 and 27 April on stand 4G20 at the Birmingham NEC.
Some of the 20 Giti branded patterns are conversions of existing GT Radial tyres, previously the manufacturer’s flagship in Europe, though Giti Tire adds that many of these have been improved through increased load index label results or 3PMSF winter accreditation. Other models are new products, while the remainder of the Giti portfolio comprises tyres from other global markets which have been recognised as strategically important and certified for use in the EU.
As before, the Giti-branded stand will be split into six core areas, namely combi-road, long haul, regional, mixed service, urban and winter. Further specific product details will be released up-to and during the show itself.
Last year it was announced that the Giti name will replace GT Radial in the truck and bus segment to create a singular global platform and streamline product development. The tyres will continue to sit at the top of the mid-tier segment with extensive value-added service support.
Tony McHugh, TBR sales and marketing director UK at Giti Tire, said: “Out of the 20 patterns on display, six are new to the European market, 12 have been rebranded from existing GT Radial products, with many of these featuring improved load index, label results or winter accreditation, and we will continue to promote our retread programme.
“To actually bring the strategic rebrand idea from concept through to fruition and unveil such an extensive portfolio of Giti products is a great step forwards, and visitors to the stand can expect to see a new and exciting product range backed up by our existing exceptional customer support and value-added services.
“We are aware that this is only the first step in several major launches throughout 2017, but as of now the process has started for Giti to position itself as the tyre of choice for all fleet operators in the truck and bus markets.”