Giti Tire rebrands UK retreading programme Genesis ahead of CV Show launch

Friday 10th March 2017 | 0 Comments

Giti Genesis GDR690
Giti Genesis GDR690

Giti Tire has renamed its UK retread programme Giti Genesis as part of its European truck and bus rebranding project. Originally known as GT REE-Tread, the next-generation products will keep the continuity of hot cure bead-to-bead retread tyres only manufactured using Giti casings. Retreading will be conducted in partnership with a leading UK-based operation. Giti Genesis is available in two patterns: the GDR690 regional drive axle tyre is available in 295/80R22.5, 315/70R22.5 and 315/80R22.5; the GTR990 regional trailer tyre is offered in size 385/65R22.5.

Giti states that the programme aims to lower costs for operators and reduce the environmental impact of tyres. The company estimates that a recycled tyre saves 68 litres of oil, 44 kilograms of rubber and 88 kilograms of CO² across the life of the product.

Tony McHugh, TBR sales and marketing director UK at Giti Tire, said: “Since we launched our first retread tyre in 2012 we have proven that the programme delivers tangible benefits to operators who want the lowest price-per-kilometre without sacrificing reliability and safety.

“By utilising our casings’ proven integrity and retreadability, both patterns offer excellent traction, optimal mileage performance and resistance to damage and impacts which has put them very much in demand.

“Giti Genesis tyres are being prepared for market with our exceptional new partner, they remain an integral element of our full-service offering and we very much look forward to their full debut at the CV Show 2017 alongside our new Giti portfolio.”

Giti Genesis will join the first phase of the company’s Giti branded truck and bus tyre range, with 20 patterns making their European debut. Giti announced at Reifen 2016 that it would replace GT Radial in the truck and bus segment to create a singular global platform and streamline product development. The brand will be pitched at the same level – the top of the mid-tier segment, Giti states – with extensive value-added service support.

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Category: Retreading, UK News