Pirelli raises prices in Europe, North America

Pirelli is raising its prices “up to 9 per cent” in all European and North American markets for car, light truck and moto tyres of all product ranges (summer, all-season, winter) and across all group brands.

The increases take effect on 1 April 2017.  According to the company, the price hikes are a consequence of “the higher price of key raw materials and growing investment in the development of new products with an elevated level of technological content.”