Falken’s booth for its debut appearance at the Geneva International Motor Show
Falken will show its most energy-efficient tyre to date for electric and hybrid vehicles and launch its 2017 race car when the Sumitomo brand exhibits for the first time at the Geneva International Motor Show on 7-19 March 2017 (Hall 6, Booth 6238, Palexpo).
Falken will outline its 2017 motorsport campaign in a short press conference at 8:00 on 7 March, including a new premium OEM race car and driver line-up to compete in the upcoming Nürburgring 24 Hours. Alongside its 2017 motorsport activities, Falken will reveal its most efficient tyre, the Ecorun A-A. Due on sale in selected European markets from later this year, Falken’s first ever A-A tyre makes extensive use of Advanced 4D Nano Design, a pioneering materials development technology recently named 2017 Tire Technology of the Year. The brand will also announce the first application of the tyre, its first to achieve AA grades on the EU tyre label.
“Our debut at Geneva marks another milestone in our challenging approach to the automotive tyre industry,” says Stephan Cimbal, head of marketing of Falken Tyre Europe. “Through innovation in communication and technology, Falken quickly became a trusted brand, which is consistently growing and taking on challenges for future mobility, for example the development of a tyre especially designed to meet the needs for electric and hybrid driving. With more OEM partners trusting our brand and product technology to improve their performance, efficiency and customer satisfaction, it is intrinsic that we are present at A-level events like Geneva.”
Visitors to the Falken booth will, in addition to the current passenger car product line up, also demonstrate the technologies that have helped the brand achieve significant European growth since starting operations on the continent in 2009. These include NEO-T01, a novel production system developed to create lighter, “ultra-high precision” tyres as well as Gyroblade, an airless tyre technology, and Silent Core, a simple and effective production-ready technology to improve refinement without costly and heavy sound-deadening materials.