Bridgestone returns as solar race title sponsor

For Bridgestone, the event is the “perfect venue to promote research and development ventures geared toward the creation of a sustainable mobility”

Bridgestone Corporation will act as naming rights sponsor to the World Solar Challenge for another year. The company, which first sponsored the solar race in 2013, considers the Bridgestone World Solar Challenge (BWSC) the “perfect venue to promote research and development ventures geared toward the creation of a sustainable mobility.”

Through the BWSC, Bridgestone aims to advance the development of environmentally sustainable technologies, such as its larger-diameter, narrow ‘ologic’ Ecopia tyres. Additionally, by supporting BWSC teams from around the world, the company “seeks to inspire young engineers who will be instrumental in the future advancement of these technologies.”

The BWSC was first held in 1987 and is one of the world’s most well-known solar car events. The race covers a 3,000 kilometre (1,864.1 mile) coast-to-coast route from Darwin in the north to Adelaide in the southeast. Contestants race over a five-day period and compete in one of three race classes, each with different requirements. A total of 46 teams from 25 countries, consisting of mostly university students, took part in the 2015 race.

The 2017 Bridgestone World Solar Challenge (BWSC) will be held between 8 and 15 October.    sg

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