Firestone targets European mid-range car tyre ‘shake up’ with A-grade Roadhawk
Firestone has targeted “shaking up the mid-price tyre segment in Europe” with its new Roadhawk, a car tyre engineered for endurance and safety. The Bridgestone brand says its Roadhawk targets mainstream motorists who drive all types of journeys – urban, highway, commute, school run, shopping – on a daily basis. The brand adds that these drivers want a tyre that gives them long-lasting performance in road conditions where wet weather, heavy traffic, sudden braking, and motorway speed are all part of the daily mix.
Jake Rønsholt, managing director, Consumer Business Unit, Bridgestone Europe explains: “Firestone has been producing quality tyres for more than 100 years; we understand what tyres have to go through and we listen to what drivers want. This new Roadhawk is designed to give everyday drivers a high level of safety and endurance, whatever the conditions.”
The Roadhawk’s tread pattern has been designed to provide increased control in wet conditions. The tyre achieves the top A-grade for wet grip on the EU tyre label, which is eye-catching for a mid-range product. The tyre’s construction features a lightweight carcass tuned for low rolling resistance and a compound designed for long-lasting tread, comfort and safety over the tyre’s entire life span.
The Roadhawk will be offered in a wide line-up covering 15” to 19” rim sizes, tracking the OE trend towards larger rims on family cars and touring models. The tyre will be available across Europe from January 2017.
Category: Product News