Euro Car Parts (ECP) has announced it will offer what it calls a “first-to-market” lifetime warranty on a wide range of mechanical parts. The initiative will provide repairers with an extra profit opportunity, with the warranty being purchased from ECP and then either sold on to the vehicle owner or used as a marketing tool to further improve their offer. The programme is one of a number of initiatives released this year by ECP in support of the independent repairer.
Starting this month, repairers – including national account customers – will be able to purchase cover for the part only or extend the warranty to include labour. This means that if there is ever a problem with a component supplied by ECP, the customer will be entitled to a replacement and can have it installed without being charged.
The new programme is designed to offer peace of mind to customers when it comes to purchasing major units such as clutch kits, rotating electrics and steering racks, as customers can rest assured that they will only have to pay for it once.
Martin Gray, UK CEO of Euro Car Parts, hopes that the programme will create further differentiation between independents and franchised dealers.
When asked about the initiative, he said: “This is another example of our commitment to the independent aftermarket. The warranty is for them to use as they like as either an additional product they can sell or as marketing tool, giving customers another reason to seek the services of independent repairers when it comes to fixing their car.”
He continued: “We’re offering a lifetime warranty through independents because we want to support them by providing another sales differentiator, giving them a further competitive edge against franchised dealers.”
ECP has also developed a point of sale pack that includes an A2 poster and a counter-top display that contains leaflets with information about how the warranty works. ECP will send these packs to repairers, giving them additional support to start selling the offer so that consumers can benefit immediately from the programme.
Repairers who want to know more about the initiative and who are looking to receive a point of sale pack should contact their local ECP branch.
Category: UK News