UK Sterling and euro tyre prices moving in opposite directions post-Brexit vote

While it was difficult to predict the outcome of June’s EU referendum, it is even harder to predict what the resulting Brexit vote means for the tyre business. Much of the discussion relating to the post-Brexit tyre market has focused on the legislative changes that may be coming. However, just over three months after the Brexit vote, the latest pricing data from market insight specialists Encircle Marketing appears to suggest that while UK sterling tyre prices are going up, exchange rate effects mean theses same UK prices are moving in the opposite direction when converted into euro equivalents.