TyreClick, the website developed by Micheldever Tyre Services to help its independent customers compete for online sales, reports that the system has generated £10 million of revenue since its launch. The milestone figure was reached when a motorist placed an order for four 255/40R18 Kumho KU39 tyres with Hucknall Tyre & Exhaust Centre in Nottinghamshire.
TyreClick supports more than 900 transactional websites, which are linked to independent tyre retailers, each with their own local URL. This means motorists can search for their local dealers and buy tyres direct from them.
Alan Baldwin, sales director at Micheldever, said: “To hit the £10 million figure is an incredible achievement. When we launched TyreClick we knew it was a tool that would greatly benefit independent dealers. After all, 70 per cent of consumers check online before buying, so it’s absolutely essential that independents, like Hucknall Tyre & Exhaust Centre, have an online presence.
“I’ve always been confident that there isn’t another wholesaler, distributor, and in many cases, manufacturer, in the UK that invests as much money, time and resources in supporting dealers as we do. The success of TyreClick just goes to prove that.”
Marc Gamble, from Hucknall Tyre & Exhaust Centre, said: “Independent businesses like mine have faced a tough time in recent years, particularly when it came to competing for online sales. Having access to a resource like TyreClick is a major boost, and just goes to show that it is possible for small, independent dealers to complete with national chains and specialist internet traders.”