The FIA World Motor Sport Council has selected Cooper Tire Europe as the Official Tyre Supplier and Associate Partner to the FIA World Rallycross Championship for the next three years. The new deal begins in 2017 and sees Cooper, who has been associated with World RX since its inception, continuing supply to the championship.
Cooper was selected by the FIA as part of a tender process launched in April 2016. The FIA Off-Road Commission recommended Cooper to the World Motor Sport Council based on its strong technical understanding and history of rallycross tyre requirements, as well as its commitment to the promotion of the championship.
“We are extremely proud to be continuing our association with the FIA World Rallycross Championship,” comments Sarah McRoberts, marketing communications manager for Cooper Tire Europe.
Cooper Tire Europe comments that Cooper is the tyre of choice for rallycross competitors across the world, and notes that Cooper tyres have been supplied to European Rallycross Champions for the past two decades. “Cooper’s unique rallycross tyre composition offers unrivalled levels of grip and traction on both tarmac and gravel to provide the best all-round performance,” shares the tyre maker in a statement. “For competitors to tackle the changing surfaces, from tarmac to gravel, they need a tyre which is capable of handling both rough and smooth surfaces. Meeting this unique challenge is something that Cooper excels at and particularly prides itself on.”
Cooper states it has “always worked to give drivers the best rallycross tyres possible,” and the company boasts more than 20 years of continuous testing and development experience in this area. To stay ahead in a competitive tyre market, the company’s on-going research and development teams regularly test new compounds and constructions, working with teams to create tyres that allow rallycross stars to compete lap after lap in one of the world’s toughest and most spectacular forms of motorsport.
“Our partnership with the championship over the last three years, since it began, has given us the perfect platform to be able to demonstrate and promote Cooper’s unrivalled off-road expertise, producing tyres which can transition effortlessly across all surfaces found on rallycross circuits,” McRoberts adds.