Make that seven in a row. Bridgestone Corporation is back in the Dow Jones Sustainability Asia Pacific Index for the seventh consecutive year, and this repeat performance has been accompanied by its first-time entry into the Dow Jones SustainabilityWorld Index (DJSIWorld). These indices, maintained collaboratively by S&P Dow Jones Indices and RobecoSAM, measure the performance of the world’s sustainability leaders based on a comprehensive analysis of long-term economic, environmental and social criteria.
Bridgestone attributes its high ranking to its focused efforts on environmental and economic initiatives.
Environmental Approach: Bridgestone achieved the highest score in the Auto Components industry sector in the environmental dimension and the maximum score of 100 in two environmental assessment criteria: climate strategy and environmental reporting. The Bridgestone Group has set a long-term environmental vision for the year 2050 and beyond, and Bridgestone comments that this vision aims to strike a group-wide balance between business operations and environmental protection. With this goal in mind, it has set medium-term CO2 reduction targets for 2020 and has steadily worked towards reducing the CO2 emissions from the company’s total operations and its products’ after-use.
Economic Approach: Bridgestone obtained the highest score in its industry sector for innovation management criteria. The Bridgestone Group has been undertaking a number of sustainable innovation initiatives such as development of its ‘ologic’ technology and piloting solution-based businesses to maximise the value it offers customers. Bridgestone believes that investing in technology such as ologic and business model innovation is key to future growth.
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