Five regional German wholesalers are joining forces under the Tyre Alliance Regional European tyre wholesalers have faced several tough years, and perhaps none more so than those based in Germany. The level of transparency within this market, strong competition from online operators and low shipping costs have conspired against German tyre wholesalers and devoured turnover. We saw the country’s largest wholesaler, Reifen Ihle Baden Baden, snapped up by Michelin in 2014, and the following year the French tyre manufacturer also acquired another struggling independent wholesaler, Meyer Lissendorf. Business remains tough for independent players, and five regional wholesalers are now joining forces to take advantage of synergies and maximise their chances of survival.
Category: International News