GT Radial promotes SportActive UHP tyre with Evo track day partnership
Giti Tire is currently partnering with performance car magazine Evo for a series of track days. The manufacturer states that this “provides an excellent platform” from which to promote its current flagship ultra-high performance product, the GT Radial SportActive. Five events are held at Bedford Autodrome every year. With three track days completed and two more in the diary, including the popular How Fast? on 22 October with F1-style qualifying timed laps and leaderboard, the partnership is revving up.
“Evo track days are one of our most popular events in our diary and for many years we’ve been looking for a partner who brings something new, fresh and interactive for all attendees, there is no doubt that GT Radial is proving itself a real winner with both us and all our drivers,” says Nicholas Trott, editor of Evo and fast car enthusiast.
Brian McDermott, managing director of Giti Tire (UK), explains: “The partnership itself is an excellent platform to raise the profile of the brand and our UHP tyre to pure driving enthusiasts, as well as being present at all events we gain excellent coverage both in print and online.
“But what is a tyre if it’s not put to the test? That is why at every event we take at least four high-performance cars – such as the Audi S3, Golf GTI, BMW 340i and Toyota GT86 – and ask all attendees to take them out, show us what they’ve got on the track and give their feedback.”
Bedford Autodrome provides a perfect venue to test driver, car and tyres, says Giti, mixing high and low speed corners with a lengthy straight. Each drive is accompanied by a qualified ARDS instructor from Giti Tire’s Mira facility offering expert advice, every element is tested to the limit.
Josef Ibrahim, a Porsche Cayman GT4 driver from London, went out in an Audi TT. He said: “The car had brilliant handling but the suspension could be firmer, the tyres were amazing and not much different to what is on my car, very good.”
Similar praise was received from Matt Dell, who owns a Mercedes A45 AMG. “The Golf GTI is a very good car, as were the tyres. The grip was fantastic and there was literally no wear.”
And Jeremy Moxey, who lives in the West Midlands and drives a Porsche GT3, went out in the Audi TT and said: “The car is nice, smooth and responsive. Around this track I pushed hard and the tyres offered good grip and were very comfortable, an integral part of the experience.”
Giti states that these comments represent three “of literally dozens” of positive reviews for the SportActive, including owners with vehicles ranging from vintage sport classics to modern day muscle machines all speaking very positively about the SportActive tyres.
McDermott continued: “These are keen automotive enthusiasts who are all very good drivers, so they know when a piece of the machine is not working in harmony to deliver excellent acceleration, braking and cornering. This is a very tough, very public test for the tyres, but one we are passing while gaining support and credibility.”
“This is what it is all about, getting the product in the hands of drivers from around the UK and letting them experience the quality,” said Alan Baldwin, sales director at Micheldever, UK distributor of GT Radial passenger car, 4×4 and light truck tyres.
“It is very easy for manufacturers to simply launch a product and sit back, but here we have true drivers who understand every single aspect of a vehicle and its performance and GT Radial is willing to back their product and put it to the test. I went out myself in the BMW 340i and this is a stunning UHP tyre.”
Developed by Giti’s European R&D platform in Germany, the GT Radial SportActive is the first tyre to implement the new optimal compound technology which Giti says delivers improved grip and tread life. Across the full portfolio rims range from 16-19” across speed indices W-Y, section widths from 195 to 265 and series sizes 35 to 55. The tyre has recorded B in wet grip and B-C in rolling resistance.