Vipal and Grupo Soledad member Mezcla Caucho sign a joint venture agreement at Reifen 2016 to found the first Vipal retreading products line outside Brazil in Aspe, Spain
Vipal brand hot retreading products will be manufactured in Spain thanks to a new joint venture started by the South American market leader and Mezclas Caucho. Not only is this a first in Europe; the JV’s production line will be the first anywhere in the world for Vipal outside its domestic Brazilian market. The agreement was officially signed during Reifen 2016, the world’s largest tyre trade show, which was held in May in Essen, Germany. It adds to Vipal’s increased activities in Europe, marked by sustained expansion over recent years.
Production will start in the second half of 2016, Vipal adds, following “a long period establishing familiarity and a business partnership between the two companies.” The manufacturer stated that it intends “to increase significantly” sales of its non-vulcanised rubber strips line in Europe.
European production of Vipal products will increase the efficiency of service for the product line. This is particularly important in the case of these products due to their short shelf life. “We have a very close relationship with Grupo Soledad, of which Mezclas is a member, and this opportunity reinforces the existing synergy, with the goal of offering the market high-quality products with the responsiveness required to meet our clients’ needs,” says Leandro Rigon, Vipal director of international business. The city of Aspe in Alicante will host production of the non-vulcanised rubber strips used in the hot retreading process for all types of tyres: freight, passenger and off-the-road (OTR).
The JV project represents an extensive partnership between the two companies. “For some time, we have been studying projects and exchanging information and technologies to ensure our production complies with the standards of excellence established by both companies. We’ve invested a lot in this project and in the results we intend to obtain from the local market,” adds Renan Lima, superintendent director for Vipal.
Vipal Europe – located in Valencia, Spain – will be responsible for selling the local production. The brand continues as normal to supply its products produced in Brazil, which are stored in its Distribution Centres in Spain, Germany, the United Kingdom and Slovenia. “During the next few days we will begin marketing the products manufactured in Spain. We’ll introduce the products to our clients who already use Brazilian exports so that they too can attest that our quality remains the same,” notes Alessandro Campos, manager of Vipal Europe.
Mezclas Caucho, a member of Grupo Soledad, has operated in the rubber composites manufacturing market for the tyre retreading industry since 1995. Today, it has diversified its production and operates in a number of segments including industry, mining, engineering, footwear and more. The company will continue producing and marketing its own brand’s product line as normal.
Vipal around the world
Vipal is responsible for supplying about 90 countries on all continents, with Europe, Latin America and the United States as its main markets. To meet the specific needs of each location, which range from technical requirements to cultural, geographic and legal differences, the company invests in the development of specific products to improve performance in different regions. It also has authorised retreaders, permanent regional teams and its own distribution centres in strategic locations to provide support to international customers. This has kept Vipal in a prominent position in Spain, Bosnia, Croatia, the United Kingdom and Portugal.
Apart from its three plants in Brazil, Vipal currently also has Distribution Centres in Spain, Germany, the United Kingdom and Slovenia. It also has branch offices and Distribution Centres in Argentina, Australia, Chile, Colombia, Mexico and the United States (with centres in Florida, Virginia and California), and the Vipal Overseas commercial office, which is dedicated to the African and Asian markets.