(l to r): 05 managing director Dag Heydecker, 05 president Harald Strutz, Roman Schneider and Cooper Tire EMEA development and brand manager Shane Wride celebrate the start of a new partnership
Arsenal FC sponsor Cooper Tire has been named official tyre partner of Germany’s 1. FSV Mainz 05, and the tyre maker describes this new arrangement with the club, which plays in the top-level Bundesliga, as a long-term partnership. The sponsorship deal gives Cooper Tire, amongst other benefits, exposure on LED advertising boards visible to both spectators at the club’s home ground and those watching televised matches.
“We’re convinced that we’ve found in 1. FSV Mainz 05 a long-term partner of equals in both human terms and in regards to values,” comments Roman Schneider, national sales manager at Cooper Tire & Rubber Company Deutschland GmbH. “The club and its sporting performance offer us the opportunity to extensively present our brand in an appropriate environment. We are very pleased with this cooperation.”