National Tyres has is partnering with summer blockbuster Ghostbusters in a campaign spanning radio, national press advertising and digital campaigns and which is designed to engage with customers and film fans alike.
The promotion centres on a series of giveaways. According to the company: “Through a unique competition, fans of the franchise will follow in the footsteps of their jumpsuit-clad heroes and even get to try on a proton-pack. Roar through the streets of the Big Apple in the Ecto-1 taking in the iconic Ghostbustin’ sights, including the NY Public Library, Rockefeller Center and the team’s famous Firehouse HQ before lunching at one of the city’s most haunted restaurants.”
The winners will get to stay in a luxury Times Square hotel and receive a Ghostbusters goody-bag.
In addition, for the duration of this summer promo, National Tyres and Autocare have teamed up with Sony Pictures to bring customers and film fans the chance to win one of several Sony Electronics prizes, as well as film merchandise including hats, earphones, ghost trap USBs, and notebooks.