Kumho Tire sponsoring Olympique Lyonnais
In addition to partnering with Tottenham Hotspur FC for the coming two years, Kumho Tire has entered into a sponsorship agreement with French Ligue 1 club Olympique Lyonnais. The deal covers the 2016/17 and 2017/18 seasons and will give Kumho an advertising presence in the club’s home ground, Parc Olympique Lyonnais, as well as hospitality options at games and mascot visibility during Ligue 1 matches.
Club owner and chairman Jean-Michel Aulas says Olympique Lyonnais welcomes Kumho Tire as a partner “with enthusiasm,” adding that this new agreement with the South Korean tyre maker aids the club’s international expansion, helping it “cross borders to reach the Asian market.” He added: “Kumho Tire is a real asset for increasing our popularity in Asia and around the world.”
Kumho Tire president and chief executive officer Han-Seob Lee says the company is “excited to begin this partnership with Olympique Lyonnais, one of the most prestigious clubs in Europe,” and he expressed the anticipation that the sponsorship agreement will benefit both parties in terms of brand visibility and international reputation.
Category: Company News