WAI updates website to reflect new branding

WAIglobal has launched a new website in line with its brand rejuvenation, designed to offer customers exclusive access to the latest products available from the auto electrical specialist.

The updated website at www.waiglobal.com provides information regarding WAI’s growing product range, including its portfolio of rotating electrics, window regulators, WBD bearings, wiper motors, ignition coils and leads, and transpo electronics, as well as supplying customers with information about new-to-range parts WAI has recently brought to the market.

Customers can also benefit from ‘Tech Tips’ – an array of insightful videos offering useful information about WAI products – and also have access to ‘Vehicle Lookup’ and ‘Product Lookup’, enabling them to identify the correct parts for the appropriate vehicle.

WAI has implemented the new brand structure on a global scale, heading up the auto electrical product range.

Richard Welland, managing director – EMEA IAM VP global marketing, said: “The new website demonstrates our commitment to brand investment to ensure the high quality products and service we deliver is reflected in our corporate imagery.

“We have spent some time identifying our customers’ requirements and have designed the website with them in mind. From the ‘Tech Tip videos’ offering key advice on essential products, to our wide range of downloadable documentation including new-to-range parts and promotional flyers, we have taken every step to ensure customers have access to useful and insightful information.”