New products and brand support for Cooper, Avon ranges

Friday 17th June 2016 | 0 Comments

 
Jeff Schumaker, managing director and vice-president of Cooper Tire Europe
Jeff Schumaker, managing director and vice-president of Cooper Tire Europe
Recent initiatives to increase awareness of the Cooper tyre brand in the UK and Europe have yielded positive results, and therefore Cooper Tire & Rubber Company Europe not only intends to continue these efforts, it has begun extending them to the Avon brand. During Reifen 2016, Tyres & Accessories caught up with Jeff Schumaker, managing director and vice-president of the tyre maker’s European operations, and discussed where Cooper Tire Europe is heading with its two brands in regards to products, positioning and promotion.

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Category: Company News, Product News