Bridgestone DriveGuard wins Auto Express award

Friday 10th June 2016 | 0 Comments

Auto Express has made the Bridgestone DriveGuard its 2016 Product of the Year
Auto Express has made the Bridgestone DriveGuard its 2016 Product of the Year

Bridgestone’s DriveGuard run-flat tyre has been crowned Auto Express Product of the Year 2016. The touring tyre has been recognised for extending run-flat technology to cars previously unable to fit such products. The tyre became available in the UK in April following its January launch in Monaco.

Steve Fowler, editor-in-chief at Auto Express said: “Bridgestone’s DriveGuard is a worthy Auto Express product of the year, giving a wide range of car owners access to technology that had previously been the preserve of premium car buyers. And it’s important technology, providing a level of safety and convenience that’s important these days. We’re sure that tyre buyers will find it really appealing.”

As Tyrepress reported from the launch of the tyre in early 2016, the tyre has reinforced sidewalls and a proprietary cooling fin technology. The Bridgestone DriveGuard gives drivers additional peace of mind by reducing the risk of an accident caused by a puncture. The tyre can be fitted to most cars equipped with TPMS, which is mandatory in Europe on new cars since November 2014 and gives a potential reach of 32 million vehicles to be equipped with DriveGuard in 2016. The DriveGuard also offers high quality performance characteristics, evinced by its tyre label grades: A for wet grip and C for fuel efficiency.

In the official Auto Express report on DriveGuard, the magazine wrote: “By making the tyre lighter than rival designs, Bridgestone has removed the requirement for suspension and chassis to be tuned specifically for a run-flat.

“Bridgestone has dealt with cost – the other major reason for owners to shun run-flats, after ride quality. When we fitted DriveGuard for our test, we found it was marginally cheaper than the T001.

“The arrival of DriveGuard means many more motorists can enjoy the benefits of tyres that don’t need to be changed immediately when they puncture, while not worrying about the ride quality or the steep price. Even after all these years, this is a revolution for run-flats.”

Bridgestone’s north region managing director Robin Shaw said: “To win the Auto Express Product of the Year award represents a huge coup for us all and we are naturally thrilled to receive this endorsement.

“We always believed that we boasted a game changing product for the enduser that would leave a lasting impression with motorists. For Auto Express to refer to DriveGuard as being revolutionary reinforces our view, not least with so many other worthy products also in line for the accolade.

“We hope that motorists will enjoy the benefits of DriveGuard and will think of the product as a valuable extra safety system for their car.”

Bridgestone’s Auto Express award arrives on the back of another accolade for DriveGuard at Reifen 2016, where the product scooped an innovation award in the technology and products category.

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Category: Product News, UK News