OBO encourages Reifen visitors to relax at beach-themed tyre sustainability stand

OBO Tyres will promote its retreading operations from a beach-inspired stand in the Gallery area of Messe Essen

OBO Tyres will present a stand designed to promote tyre retreading at Reifen 2016. The company’s 100sqm stand will be situated in the Gallery area that connects Hall 2 and 4, with OBO Tyres giving its booth a summer look, presenting large tyres in a beach environment. The retreader says its intention is to draw attention “to the most environmentally friendly” method of tyre production.

On stand GA122, visitors will be welcomed in a “relaxed atmosphere where they can experience the pure enjoyment of tire retreading,” OBO adds, stating its intention to draw comparisons between the financial advantages of tread renewal, and taking care of all its clients “like being on a tropical holiday.”

Besides “tropical fun,” the OBO stand offers space to retreads from the earthmover, agricultural and industrial segments, as well as other products, such as new OTR tyres from the Techking brand. It will also display Rubbertrack Renewal.

OBO is also displaying what it says is the first tyre retreading online shop. The shop will be promoted at the OBO stand, where the focus lies on the fifth anniversary of OBO’s private label, Ecotrac. The company promotes itself as an “all-round tyre supplier” with its own retreading factory.

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