May 2016’s Reifen show coincides with Heuver’s 50th anniversary; a conjunction that will enable the international wholesaler to mark this significant date in style. Heuver will thus highlight its anniversary over the course of the week from its Hall 2 stand (E42), from which it will also be showcasing Aeolus products, for which it is the exclusive distributor in eight European countries – a fact the company describes as “the icing on the cake.” Heuver added that its many brands for international markets will be represented by account managers from all countries on its stand.
Bertus Heuver, director Heuver Tyrewholesale, stated: “Our catchment area has become increasingly international over the past 50 years. Although we only focus on core markets in Western Europe, we have now become a familiar name in each market. Considering the international nature of the Reifen fair – which is reflected in the diversity of visitors – and our international approach, account managers from all our countries will be present at the stand. So you may hear nine languages all being spoken at the same time.
“Naturally, this includes Dutch and German, but also French, Italian, English, Polish, Romanian, Bulgarian and Greek! This shows how much we appreciate our international markets and the visitors to Reifen. But it also shows our desire to explain new Aeolus innovations to customers in their respective languages…
“We have noticed that the online channel is increasing in importance day by day. That is why the Heuver Tyre app is continuously being updated. It allows tyres to be ordered any time, anywhere. And it doesn’t matter if you can’t access the internet, because all options are also available offline. Our whole range – from promotions to fixed stock items – can be ordered via the Tyre app. This allows us to give our customers extra assistance when they visit the premises of their customers. We offer these possibilities because we are driven by the success of our customers! And this approach has proven successful, because more and more new customers are discovering our company every year. All visitors to Reifen will be given a warm welcome because we want tyre wholesalers to discover what we can offer them.”
Category: Company News