Out with the old and…in with a subtly modified version of the well-established logo
As DriveRight embarked on its fitment data business back in 2001, the DriveRight logo gained recognition in the wheel and tyre industry. 15 years on, the company has decided it needs “a small brand adjustment” to more accurately reflect what we the firm does – to tell a bit more of the story, so to speak.
As of 2016 DriveRight is offering quite a lot more than the purely wheel and tyre fitment data that was at the centre of the early products. This includes: vehicle data matched to several international standards including TecDoc, ACES and others; vehicle information for licence plate look-ups for a wide range of countries; comprehensive vehicle parc reports matched to OE tyre and wheel information’; and TPMS information matched to the vehicle database available via a web-based application – to name just four features.
Hence the company is now known as DriveRightData and during May the company is changing its branding and communication to reflect this. According to a company newsletter explaining the change, “it’s a subtle change for a huge leap forward”.