Apollo Vredestein appoints new PR agency for UK market

AV PR has been tasked with handling public relations and promotional activities for Apollo Vredestein B.V. in the UK. The public relations firm’s brief is to facilitate good relations across print, broadcast and online media, as well as support social media and website content creation.

“With a successful track record managing other markets, as soon as the UK was added to my portfolio, I set about identifying a key communication agency that would be a ‘good fit’ with our company ethos, and help us nurture our relationships with the media and the public,” comments Apollo Vredestein managing director Thomas Koerpert. “We’re proud to have AV PR on board as our appointed PR partner in this area.”

AV PR Director Angie Voluti adds: “We are very enthusiastic about managing communications for Apollo Vredestein, given the company’s significant history and its impressive range of tyres, especially as they cater for classic as well as modern cars. There is no doubt that Apollo Vredestein B.V. is a prestigious addition to our client portfolio, one that we intend to have everyone talking about.”