In the US, Yokohama Tire Corporation (YTC) is offering consumers either a new 2016-2017 Chelsea Football Club (FC) shirt or a $60-$80 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tyres (including the new Geolandar A/T G015).
“There is a huge following of soccer enthusiasts and Chelsea fans in the U.S.,” said Alan Holtschneider, YTC director of marketing, “and that’s why we think this will be a great promotion for dealers and consumers. This is the earliest opportunity for fans to get the new Chelsea jersey and buy some exceptional tires as well. Or they can get a prepaid gift card. Either way, it’s a win-win deal.”
The precise amount offered depends on the tyres bough. The full $80 amount is reserve for the Advan Neova, AD08R and Advan A048.
The promotion runs between now and 4 June.
Tyres & Accessories asked Yokohama representatives if a similar deal will be run in the UK. The short answer is “no”. A spokesperson explained that this promotion is currently only aimed at the US market. However, the firm is said to be considering “similar options” in the UK. No further details have yet been revealed. Watch this space!